I revisited an earlier product that I had developed in my Image Interpretation Series the other day (see Discovery through Process, Part 1), as I wanted a small break from the construction document production of a house I am currently designing. I didn’t have the time to start an investigation from scratch, so I chose one already started, and thought I would just do a variation. I’ll be honest; this was a product that I wasn’t all that engaged with as it seemed like the potential was waning considerably the more it developed. With fresh eyes, and temporal distance from the earlier process, I took a second stab at the products evolution. The original source of inspiration was an image of an old truck (I’d like to give credit where credit is due, but the source of the image has been lost in the vast storage of information contained within the Internet, but I do thank you anonymous photographer!). I went through my discovery process, with the result being what I call The Humming. There’s a tune there, it’s in my head but it hasn’t found the words yet.
The Old Truck (photographer unknown)
The Humming
The second investigation
essentially started with me asking the program (Revit for all you interested
readers) for its interpretation of the product. Basically I look at the product
through the rendering command of the program. The first image Interface unplugged was the result. It
contains no user input as to material or color selections, falling back on its
defaults. My first impression was that it was interesting, if not just a bit
vague. It didn’t jump off the screen screaming “….Look at me!”
Interface-unplugged
I then began making
decisions, interpretations as to the products feel and evolution. All of them
interesting, and all of them much more engaging than the original Humming. After all was said and done, I
realized that I was essentially dictating the style, for lack of a better
analogy, of the song. For unknown reasons, the product had a definite pop music
feel……not too deep, easy on the ears and doesn’t remain in memory for very
long. My assessment of the collection informed me that the product's evolution
took a wrong path. There was potential in that first, stripped down version
that required further investigation. It was mysterious, and an honest revelation
of the products nature….and I had dismissed it as I didn’t understand it. Why?
Interface on 96.2-All Hits, All the Time
Unplugged versions of
songs, that is to say any music that requires investment into the story being
told and engagement in the effort behind the sounds being produced requires
mental ingestion. It requires that you listen
to what is being performed as opposed to hearing
what is being performed. In hindsight, I was looking for a sound bite, and dismissed
the first interpretation because it required mental investment and engagement.
Please remember, I just wanted a break from my construction documents!
A curious thing happened…….I
couldn’t get the unplugged version out of my head. After taking in a magic show;
a trip to the airport; and enduring a wakeful hour interrupting my nightly
escape from reality, I realized my error. The error was due to my external
pressure and direction to produce something familiar. I brought prejudice to
the products evolution, failing to identify the internal nature of the product.
This goes against my whole “Discovery through Process” theory.
The true nature of the
piece, based on internal discovery………….
Cover The Interface
Disruption of The Interface
Disruption-v1.0
Disruption.....another branch of evolution?
RBP
3.17.14
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